Hyesung 신혜성

[12.08.01] Liveworks CEO Lee Jangeon’s Facebook update: Shinhwa Company’s 1st anniversary

The company directly set up and operated by the Shinhwa members who are writing Korean idol group history everyday…
Shinhwa Company is already celebrating its 1st anniversary^^ I hope it will continue to be a reliable pillar of strength for Shinhwa in future…
CEO Eric, the Shinhwa members and the staff… And everyone who has been supporting us… All of you have worked hard, and please continue to work hard in future^^

Credits: Lee Jangeon’s Facebook page + Absolut Shinhwa

[12.07.08] Shinhwa: We’re not in the past tense, we’re idols in the present tense!

- If we were to ask you to rate your promotional activities for the 10th album?

“We were very troubled over what kind of songs to sing for our comeback after such a long hiatus. We decided on going the trendy way and pitting ourselves against the idols. That’s why we chose ‘Venus’ (as our title track). We thought we wanted to shed the feel of Shinhwa from before and try out a more casual round of promotions. Through ‘Shinhwa Broadcast’, we’re able to show our natural selves in variety which we haven’t been able to show before, and also show our more personal sides. Judging from what we see now, I think we have been successful. If we say that Shinhwa had been more focused on showing off the individual members in the past, we are now showing the harmony that has been achieved through our experience.” (Eric)

“This has been a round of activities with even more trust among the members. Even though individual activities are tough, we find time to take care of one another and gave it our all for Shinhwa activities. This was possible because of the trust among the six of us, and we found strength from Shinhwa Changjo. We found confidence because the members are all very competitive.” (Andy)

- You’re now having activities under the name of Shinhwa Company, which was established with investments from the members. What’s different now?

“Honestly, when we were under a management company, we moved like robots according to our schedule, and we threw tantrums when our bodies were worn out. But with the Shinhwa members being part of the company, of course we have a much greater sense of responsibility when it comes to our work. Every member carries out his role faithfully. Junjin leads the variety part with ‘Shinhwa Broadcast’, Hyesungie leads the performances with his vocals. While Dongwannie works on his acting projects, he often cheers everyone on by shouting ‘Shinhwa is the best when we have six’. Maknae Andy has achieved success as a producer, and has grown in many ways. In particular, Eric has done the best job with his role as team leader.” (Minwoo)

- How is Eric as a CEO?

“He’s an objective and level-headed CEO. In fact Eric and Minwoo are the most passionate when it comes to Shinhwa activities, and they put in the most effort. There was even once when the three of us were supposed to hang out to play but the two of them spent 6 hours just listening to music, and I got angry and went back home. Minwoo and Eric had an argument due to their conflicting views on music, but in the midst of that they achieved objective resolutions. I hope he continues to be a level-headed CEO next year too.” (Dongwan)

- Your proudest moment during Shinhwa activities?

“Although before we released our album, we were labeled as the longest-running idols, and the oldest idols, we didn’t want to give the impression that we’re idols who are stuck in the past. We didn’t want people to listen to Shinhwa songs by themselves as they think about the past memories; instead we felt that we want to be a group that makes music that’s relevant in the present. But seeing our fans who have already become mothers attending our concert with their kids in tow, we get goosebumps. It’s something that we couldn’t have imagined when we made our debut in 1998. The members are really awesome and they look great.” (Eric)

-The secret to your longevity?

“The six of us often argue. It’s important how we resolve that. Until we resolve our problems among ourselves, we don’t get out.” (Minwoo)

“Actually idol groups can also be unsustainable. LSM Entertainment’s Lee Sang Min apparently has a 20-year contract but to be able to go on as long as Shinhwa did without signing a long-term contract, realistically speaking it seems impossible. Haha. We’re really amazing. We’ve had our share of conflicts but we’ve never ever talked about disbanding before. The members are kind and soft-hearted. At the crucial moment, we’d think about our cause, our honor, our affection and loyalty.” (Eric)

- Your upcoming plans?

“The big picture is to release a Shinhwa album every year. Hyesung will be releasing a solo album, Dongwan will be involved in acting, Andy will be introducing a new 7-member group. Minwoo will be working hard in his role as Shinhwa’s producer while preparing for his individual activities. Junjin continues to bring laughter to viewers as an entertainer through ‘Shinhwa Broadcast’. If we say that this round of activities is to tell everyone that we’re still in existence with our comeback, then perhaps the next round of activities is when we will have to really give it a good shot and pit ourselves against other singers. We’re confident that we’ll show you an even better side of ourselves.” (Eric)


Credits: Joongang Daily + Absolut Shinhwa

[12.07.08] Shinhwa thanks Eric for being a good leader and CEO

With their 10th album comeback coming to an end, Shinhwa members expressed their gratitude to their leader and Shinhwa Company CEO Eric.

At the press conference held on 6 July in Beijing, the members said, “It seems right to say a big thank you to Eric. We want to leave next year’s comeback in his good hands too. He fills the role of Shinhwa’s leader the best.”

As the producer for this album, Minwoo had the most number of clashes with Eric. “This round of activities gave me the opportunity to talk a lot to Eric. We didn’t have any serious arguments but there were some clashes of opinion when it came to the music style, direction and issues related to stage performances. At that time Eric told me ‘I fully understand your frustrations but looking at the overall picture I have to take a neutral stand and I don’t have a choice but to speak coldly’”

Dongwan added, “I think what Eric meant was that he was trying to speak more objectively to Minwoo. Just looking at the two of them from the sidelines, they really talked a lot about the music concept. After that I found out that though Eric put his views across very bluntly and objectively, Minwoo didn’t take it personally and they were able to produce a good album after a good discussion. I hope for next year too, Eric will be able to speak objectively without being led by his emotions.”

Minwoo said, “When juniors ask us ‘how can we become a long-running group like you’, we tell them that the members shouldn’t close their hearts to one another, to share their thoughts and solve problems with one another. For us, Eric’s role as our team leader has been instrumental in us being able to reach this point today. Even for the comeback this time, Eric has put in the most effort. I think the team leader’s role is the most important. We’ll leave next year’s comeback in your good hands, Eric ah.”

Shinhwa commenced their comeback activities after 4 years on 5 March with their comeback press conference, following up with the release of their 10th album, their comeback concert in Seoul, an Asia tour and TV appearances including their regular show on jTBC, ‘Shinhwa Broadcast’.

In particular, their Asia tour has covered 5 countries, where they performed to an estimated total of 91,000 fans over 8 cities and 10 performances, a clear indication that Shinhwa is still going on strong as ever.


Credits: Mydaily + Absolut Shinhwa

[12.07.08] Shinhwa are provoking their fans? “We can’t even talk about marriage”

Shinhwa members have caught attention for their cute complaints regarding the topic of marriage.

At the press conference held on 6 July for their Beijing concert, Shinhwa drew laughter for their aegyo-laced complaints about broaching the topic of marriage. “Our fans have already gotten married and have gone on to have children, why do they tell us not to talk about marriage?”

Eric said, “We’re a male group, and many of our female fans have gotten married. The memories are even more precious with more and more of them doing so. During this round of promotions, some fans brought along their children to support us, and at the concert we also saw them with their husbands and children, so we feel really good about that. I think there aren’t any singers in Korea who have encountered this.”

But he went on to grumble adorably, “Our fans have gotten married and have gone on to have children, but they tell us not to talk about marriage. does that even make sense?”

He added, “If Shinhwa didn’t become successful in the industry, the fans who support and love us wouldn’t have confidence, and they’d find it difficult to tell people that they’re Shinhwa fans. So in order to not become has-beens, we pay a lot of attention to current trends. Thankfully this round of activities has been reasonably successful, so we haven’t become singers whom fans can only secretly reminisce about when there’s no one around. I think for us it’s a case where fans hear our music in the record store and they can say ‘that’s the group I like’.”

Credits: JoyNews24 + Absolut Shinhwa